Design Lead, Buyer Discovery Experience
ICBU｜Feb. 2023 - Present｜3+ yrs
UX Designer & AI Builder
STEVEN.
艾爽
Steven Ai
Experience.
Lead UX Designer, Local Growth for EU Market
AliExpress｜Dec. 2020 - Feb. 2023｜2+ yrs
Lead UX Designer, Campaign user flow & Platform
AliExpress｜Oct. 2017 - Dec. 2020｜3+ yrs
UX Designer, E-commerce Core Products
AliExpress｜Jul. 2015 - Oct. 2017｜2+ yrs
Education.
华中科技大学
Industrial Design｜Jul.2011 - Jul.2015
武汉大学
Business Administration｜Jul.2012 - Jul.2015 (Dual Degree)
Projects.
AI友好设计系统与智能化工作流
ICBU买家产品全链路体验优化
AliExpress欧洲市场本地用增设计
阿里巴巴国际化营销平台产品设计
AliExpress双十一全链路UX设计
Performance.
高绩效&阿里国际设计年度极致创新奖
Apr. 2024 - Apr. 2026
集团绿色通道晋升至UX设计专家
Jul. 2017 - Jul. 2020
连续高绩效晋升至高级UX设计师
Jul. 2015 - Oct. 2017
AI-Friendly Design System
The foundation for AI-driven design workflows that redefine efficiency and consistency.
Design-to-Code Workflow Significantly improved design & development efficiency
With a new design system and workflow, we transformed the end-to-end experience.
Lead Designer & PM｜Jan. 2026 - Present
Typeface, the key element that defines product’s personality.
We evaluated more than 20 typefaces across multiple dimensions, including visual style, readability, migration risks, space efficiency, multilingual support, and cost. After extensive exploration, we partnered with a type foundry to create Alibaba B2B Sans, a new typeface tailored for global e-commerce scenarios. Following multiple rounds of online experiments and validation, the typeface was successfully launched across all platforms.
Introducing a new typeface is a significant challenge for a mature business.
Alibaba International Design Annual Innovation Award
敏锐判断，勇敢取舍，包容共赢
The leading B2B ecommerce platform Homepage Discovery Design
Lead Designer & PM｜2023 - Present
2023
Minimal
Designing for First-Time Visitors Introducing Alibaba.com and building user understanding
Lead Designer & PM｜May. 2023 - Aug. 2023
Lead Designer & PM｜2023 - Present
Designing for Experienced Buyers Diverse shopping scenarios support decision-making
Local stock
Rankings
Selections
Alibaba Guaranteed
Top Deals
Global Campaign Platform From page building to campaign launch
Lead Designer & PM｜May. 2019 - Sep.2020
Global campaign module library with support for multiple languages, currencies, time zones, responsive and RTL layouts.
Lead Designer & PM｜May. 2019 - Sep.2020
Local Growth Design
Localized interactive experiences
for user engagement.
Lead Designer & PM｜May. 2019 - Present
Quiz
Luck Draw
Lottery Ticket
Design strategy for user growth
Lead Designer & PM｜May. 2019 - Sep.2020
User flow of Lucky Draw
The interactive share rate was 80% higher than the main site's standard campaign mechanics.
站内分享
社媒传播
站外助力
站内抽奖
中奖结果
As productivity evolves, designers are entering a new golden era.
Designer｜Steven Ai
